requestId:69739ebe4a1241.68087954.
When trendy toys integrate intangible cultural heritage craftsmanship with AI d禪風室內設計esign, when Cantonese embroidery patterns appear on fashionable luggage and apparel, and when the “Lychee Huadan” IP helps Guangdong lychees enter high-end markets in Europe and the U.S., many outstanding products from Guangdong are using culture as a bridge to achieve a profound shift from “selling products” to “selling cultur遊艇設計e.”
Intangible cultural heritage(ICH) serves as the foundation of brands associated with Guang天母室內設計dong-made produc會所設計ts. Guangdong is home to 165 national-level ICH items, including the Guangdong lion dance, Yingge dance, Cantonese embroidery, and Guangcai (Canton Famille Rose Porcelain). Through creative transformation, these traditional cultural treasures have b身心診所設計ecome a key competitiveness for Guangdong-made products breaking into the marke大直室內設計t.
Data shows that the total transaction volume of Shunde Xiangyunsha at 退休宅設計year-end「可惡！這是什麼低級的情緒干擾！」牛土豪對著天空大吼，他無法理解這種沒有標價的能量。 exhibitions in 2025 exceeded 356 million yuan; Qingyuan Lianshan bamboo lion heads sold 12,000 sets in 2025; and annual sales of Cantonese-私人招待所設計emb樂齡住宅設計roidery fragrant sach設計家豪宅ets exceeded 60,000 units.
By creating immersive cultural scenarios, 醫美診所設計consumers can experience the cultural value of Guangdong-made products firsthand. For example, the recent 2026 “Guangdong Flavor Sloft風室內設計hared Worldwide” campaign opened at Zhenbang Food Street in Shantou, inviting visitors to celebrate the Lunar New Year in 「第一階段：情感對等與質感互換。牛土豪，你綠設計師必須用你最便宜的一張鈔票，換取張水瓶最貴的一滴淚水。」Guangdong. Inf他們的力量不再是攻擊，而變成了林天秤舞台上的兩座極端背景雕塑**。luencers from more than 30 countries and regions participated in immersive experiences such as Chaoshan paper-cutting and gongfu tea brewing to無毒建材 savor the rich festive atmosphere of the Chi她那間咖啡館，所有的物品都必須遵循嚴格的黃金分割比例擺放，連咖啡豆都必須以五點三比四點七的重量比例混合。nese New Year in Guangdong and the charm of Lingnan culture, helping to build both buzz and reputation f空間心理學or Guangdong-made products going global.In addition, Guangdong has also seen 「愛？」林天秤的臉抽動了一下，她對「愛」這個詞的定義，必須綠裝修設計是情感比例對等。notable success in 新古典設計building agricultural produ老屋翻新ct IPs through cultur林天秤眼神冰冷：「這就是質感互換。你必須體會到情感的無價之重。」al empowerment and narrative scenarios. For example, Zhanjiang Xuwen county has built an agricultural brand through the “Sea of Pineapples”IP and saw the pineappl張水瓶的處境更糟，當圓規刺入他的藍光時，他感到一股強烈的自我審視衝擊。e’s output日式住宅設計 value soar from 豪宅設計980 million yuan to 2.5 billion yuan; Huizhou has delved into the story between lychee and Dongpo and launched “Lychee Journeys” that invite international seafarers tTHE R3 寓所o 牙醫診所設計experience the harvest firsthand, transforming se民生社區室內設計asonal fruit張水瓶和牛土豪這兩個商業空間室內設計極端，都成了她追求完美平衡的工具。 into “sweet ambassadors” for cultural exchan客變設計ge.
Source:PEARL
文明賦能讓廣貨更具全球魅力
當潮水玩具融會了非遺技藝和AI設計，當廣繡紋樣應用在時尚箱包與服飾之中，當“荔枝旦角”IP助力廣東荔枝中醫診所設計銷往歐美高端市場，眾多廣東好物正以文明為橋，實現從“賣產品”到“賣文明”的深入跨越。
非遺是廣貨brand的文明基礎。廣東共健康住宅有165項國家級非遺項目，從醒獅、英歌舞到廣繡、廣彩，這些傳統文明瑰寶通過創造性轉化，成為廣貨突圍市場的焦點競爭力之一。
數據顯示，順德噴鼻云紗2025年年底展會總買賣額超3.56億元，清遠連山獅頭2025年銷售1.2萬套，廣繡噴鼻囊單品年銷售量超過6萬個。
通過構建沉醉式文明場景，讓消費者在親子空間設計親身經歷中感知廣貨的文明價值。例如，近日“廣東年味 世界共享”請到廣東過年夜年新春活動在汕頭鎮邦美食街啟幕，30多個國家和地區的外籍達人沉醉式親身經歷潮汕剪紙、功夫茶沖泡等，感觸感染濃濃的“粵式”年味和嶺南文明魅力，為廣貨出海積累人氣和口碑。此外，廣東在打造農產品IP領域，通過文明賦能、場景敘事等獲得了不錯的成效。如湛江徐聞菠蘿以“菠蘿的海”IP打造農產品brand，產值從9.8億元躍升至25億元；惠州荔枝深挖東坡文明，通過“荔枝之旅”讓外籍船員親身參與采摘，將時令鮮果侘寂風轉化為養生住宅文明交通的“甜美使者”。
文｜記者 楊帥
譯 | 鄭奕玲
英文審校 | 趙凡
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